Adsense top ad campaigns

here

Textual analysis redux

TEXT


What is it?  (what kind of text? how precise can you be?)

What does it do? (what's the big idea?)

How does it do what it does?   (what are the golden nuggets?)

• Rhetoric
• Imagery and other literary devices
• Diction and syntax
• tone and mood

Why does it do what it does?   persuade? inform? entertain?

Who is the audience?           How is this indicated?

Macbeth

Themes

power and corruption
the dagger of the mind
all is not what it seems
natural and supernatural
past vs present vs future



Motifs

supernatural occurrences
weather
night time
blood and gore
swords and knives


Characters

Macbeth - waaaaaay to suggestible
Lady Macbeth - so determined, so certain, it goes so wrong
Banquo - too smart, too trusting, Foil no.1
Macduff - if only he were a bit smarter, beware Macduff, Foil no.2
Malcolm - smaaaaart
Duncan - really? who would have thought the old man would have so much blood in him?

Gatsby

Themes: (you need to raise the bar on these)

• I do not want what I already Have
• East vs West 
• The rich are Different...
• Can’t live in the Past?…Of course you can.
• American dream? It’s a lie.
• What’ll we do with ourselves this afternoon?  And the day after that, and the next thirty years?

Motifs:

•  Car Crashes
•  The green light
•  Light
•  The Valley of Ashes and the 'Eyes' 
•  Alcohol  
• Weather 

Important Characters:

• Nick- a reliable/unreliable narrative voice, judgmental
• Daisy- unreliable in almost every way
• Jordan- reliably self-centered
• George Wilson- Reliable in every way; dull, dull, dull
• Tom- Reliably, predictably, a self-centered bully
• Meyer Wolfsheim- utterly reliable (he knows a guy)
• Gatsby- Who am I?

Rubrics

Orals


SL Paper 1


SL Paper 2


SL Written Task

Paragraphs reminder

Paragraphs????

OH YEAH!

Paragraphs 101

The paragraph

-Hook
- Introduction
-Thesis
-Example (2-3 maximum)
-Explanation (50-70 % of the paragraph, including context)
-Conclusion/link to next paragraph

Q

How have writers used narrative voice and/or characterization to explore a social or intellectual concern in the two works you have studied?

Air France campaign

here

advertising redux

choices choices

Editorials

How to fight back  Economist (persuasive)

Guardian 1

Guardian 2

Guardian 3

Independent 1 (persuasive)

Independent 2 (persuasive)

Independent 3

Independent 4

Independent 5

Start planning

your ad campaign analysis/presentation

10-20-30




Apple - Think Different
Botond
Stefan
Benny

Major Themes

Wealth vs Poverty

Religion VS social welfare
"My religion? Well my dear, I am a millionaire"

Power VS Wealth
"I am the government of your country"

Community vs the value and rights of the individual
"Poverty blights whole cities; spreads horrible pestilences; strikes dead the very souls of all who come within sight, sound or smell of it" -- Undershaft

Shaw's preface

Read and annotate (in a shared google doc please)

here

help

Major Barbara Essay 1

Answer one of the following in essay form. 1000 -1500 words please.

Make sure to use quotes (short ones) cited from the text, with healthy explanations.

• Discuss how Cusins is the third protagonist of the play. How does he reconcile the rationale businessman that is Undershaft with the strong spiritual beliefs that are Major Barbara?

• Shaw considered this and his other plays to be arguments about society. Major Barbara is an argument about poverty. Describe how the argument works through the narrative of the play. (spoiler alert, he does not provide a firm conclusion.)

• Compare the scene at the Salvation Army in Act 2 with the scene in Act 3 at Perivale St. Andrews. What do these two worlds seek? Which is more successful and why?

• Track Major Barbara's beliefs and understandings through the play. 

Eureka

eureka

climate change denial

Choose one of the myths or misleading arguments from one of these two sources.

Royal Society

FOE

Write a paper (it can be a letter to the editor of a paper if you like) where you have chosen one and using all of your best logical fallacies and propaganda tools, you argue for it.

Yes, that's right. You will argue against Climate Change, knowing that it exists.

Have fun with this. Use statistics and anecdotal evidence liberally.

Track what you use, so you can explain it in a reflection.

Language of Persuasion

another excellent source.


MLP

Counter ads

Have a look.

here

use this?

Friday work

continue to work on your speech papers.

If you have finished, work with another student, editing each other's.

Write the paper on the Volkswagen advertisement.

All due next Wednesday.

Major Barbara Introductions

The conflict between idealism and realism in George Bernard Shaw's Major Barbara is depicted by the clash between Andrew Undershaft’s viewpoints and those of his family members who act as a microcosm of the society of their time.


Being the cofounder of the Fabian Society, a social institution aimed at ameliorating the life of the Britons, Shaw was against the idealistic tendencies which negated the realistic portrayal of family life.

He intended to shatter the idealistic foundation of the so-called societal purity institutions like the Salvation Army which were gaining political significance and public support.



...Shaw's preference for realistic discourse rather than idealistic discourse in Major Barbara can be likened to the superiority of Andrew Undershaft's Cannons Trade to Barbara Undershaft's Salvation Army.

Andrew Undershaft, the special anti-idealist Shavian character, believes that being a pauper is a crime and, as a result, poverty must be eradicated from the society. Andrew's unique and unconventional religion is “money and gunpowder”. He buys the Salvation Army in the façade of donating money to the army to show that money is power.

He is a foundling and it is incumbent on him to search for a foundling so as to follow the tradition of the Trade and transfer its leadership to him. On the other hand, Barbara Undershaft is a major in the Salvation Army and tries to save the souls of the poor without paying any attention to their material needs. The present research concludes that Major Barbara best represents Shaw's philosophy in which the reality and the internal conflicts of our lives are vivified.

International Journal of Management and Humanity Sciences. Vol., 4 (1), 4536-4540, 2015 Available online at http://www.ijmhsjournal.com ISSN 2322-424X©2015

I Know

that your papers will be posted tomorrow....

I Know What you Did Last Speech

choose a politician

UK
George Osbourne

Teresa May

David Cameron

Boris Johnson

USA

President Obama

any presidential candidate


find three speeches, not necessarily from the same politician or on the same topic

bring/post with light annotations

organise how you would analyse this ad

 

Use everything we have learned.........

 

 

prepare to write a full analysis

 

 

 

Watch it!

and take copious notes...


Merchants of Cool


Generation Like


Bowling for Columbine





also...

finish up any of the papers (2 pages each) on the speeches you had not previously completed.

gun control

read and analyze the speech here

Dream recap

Write and post a minimum one page paper discussing the key ideas and how they are expressed using the literary, rhetorical and other tools with which you are becoming so enamoured.

I have....

to copy, read and annotate this

for Friday....

;)

for next Wednesday

power of nightmares episode 2&3 -takes notes

choose one of the articles on the refugee crisis and analyse the language for propaganda tools and logical fallacies - 1 page

start reading Major Barbara

Major Barbara

Gutenberg digital

Abbey Theatre

PDF version is available

Terrorist swarm

http://www.telegraph.co.uk/news/politics/david-cameron/11804861/David-Cameron-says-describing-migrants-as-a-swarm-wasnt-dehumanising.html

http://www.independent.co.uk/news/uk/politics/david-cameron-says-he-did-not-dehumanise-migrants-with-swarms-comment-10456984.html

http://www.theguardian.com/uk-news/2015/aug/15/david-cameron-says-migrants-trying-to-break-in-to-uk-illegally

http://www.theguardian.com/world/2015/sep/02/david-cameron-migration-crisis-will-not-be-solved-by-uk-taking-in-more-refugees

http://www.theguardian.com/uk-news/2015/sep/03/david-cameron-says-uk-will-fulfil-moral-responsibility-over-migration-crisis

https://www.washingtonpost.com/news/worldviews/wp/2015/08/24/is-it-time-to-ditch-the-word-migrant/

watch and take notes

Power of nightmares part 2

take the quiz

here

and

here

Logical Fallacies

If you don't have Chomsky


here

Be ready to present.

Look for some other examples of these.

Propaganda

Propaganda

...uses all the tricks we have learned to convince the audience of what they should know better than to believe.

review our Sender-Message-Audience paradigm

We shall be using this site from George Mason University this site and this site as our  foundation sources

Seven Types of Propaganda

• Name Calling
• Glittering Generalities
• Transfer
• Testimonial
• Plain Folks
• Card Stacking
• Band Wagon

 Also divided thus into three of eight (yeah yeah, I know...)

Word games

Name-calling

Glittering generalities

Euphemisms 

 

False connection 

Transfer 

Testimonial 

 

Special Appeals

Plain Folks

Bandwagon

Fear

Consider in terms of our work on the language of Global climate destabilization, and what our good friend Mr. Chomsky has to say. Digital version here

Nature of Science

Watch all 3 and take notes.

Here