advertising redux

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Editorials

How to fight back  Economist (persuasive)

Guardian 1

Guardian 2

Guardian 3

Independent 1 (persuasive)

Independent 2 (persuasive)

Independent 3

Independent 4

Independent 5

Start planning

your ad campaign analysis/presentation

10-20-30




Apple - Think Different
Botond
Stefan
Benny

Major Themes

Wealth vs Poverty

Religion VS social welfare
"My religion? Well my dear, I am a millionaire"

Power VS Wealth
"I am the government of your country"

Community vs the value and rights of the individual
"Poverty blights whole cities; spreads horrible pestilences; strikes dead the very souls of all who come within sight, sound or smell of it" -- Undershaft

Shaw's preface

Read and annotate (in a shared google doc please)

here

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