Adsense top ad campaigns

here

Textual analysis redux

TEXT


What is it?  (what kind of text? how precise can you be?)

What does it do? (what's the big idea?)

How does it do what it does?   (what are the golden nuggets?)

• Rhetoric
• Imagery and other literary devices
• Diction and syntax
• tone and mood

Why does it do what it does?   persuade? inform? entertain?

Who is the audience?           How is this indicated?

Macbeth

Themes

power and corruption
the dagger of the mind
all is not what it seems
natural and supernatural
past vs present vs future



Motifs

supernatural occurrences
weather
night time
blood and gore
swords and knives


Characters

Macbeth - waaaaaay to suggestible
Lady Macbeth - so determined, so certain, it goes so wrong
Banquo - too smart, too trusting, Foil no.1
Macduff - if only he were a bit smarter, beware Macduff, Foil no.2
Malcolm - smaaaaart
Duncan - really? who would have thought the old man would have so much blood in him?

Gatsby

Themes: (you need to raise the bar on these)

• I do not want what I already Have
• East vs West 
• The rich are Different...
• Can’t live in the Past?…Of course you can.
• American dream? It’s a lie.
• What’ll we do with ourselves this afternoon?  And the day after that, and the next thirty years?

Motifs:

•  Car Crashes
•  The green light
•  Light
•  The Valley of Ashes and the 'Eyes' 
•  Alcohol  
• Weather 

Important Characters:

• Nick- a reliable/unreliable narrative voice, judgmental
• Daisy- unreliable in almost every way
• Jordan- reliably self-centered
• George Wilson- Reliable in every way; dull, dull, dull
• Tom- Reliably, predictably, a self-centered bully
• Meyer Wolfsheim- utterly reliable (he knows a guy)
• Gatsby- Who am I?

Rubrics

Orals


SL Paper 1


SL Paper 2


SL Written Task

Paragraphs reminder

Paragraphs????

OH YEAH!

Paragraphs 101

The paragraph

-Hook
- Introduction
-Thesis
-Example (2-3 maximum)
-Explanation (50-70 % of the paragraph, including context)
-Conclusion/link to next paragraph

Q

How have writers used narrative voice and/or characterization to explore a social or intellectual concern in the two works you have studied?

Air France campaign

here

advertising redux

choices choices

Editorials

How to fight back  Economist (persuasive)

Guardian 1

Guardian 2

Guardian 3

Independent 1 (persuasive)

Independent 2 (persuasive)

Independent 3

Independent 4

Independent 5

Start planning

your ad campaign analysis/presentation

10-20-30




Apple - Think Different
Botond
Stefan
Benny

Major Themes

Wealth vs Poverty

Religion VS social welfare
"My religion? Well my dear, I am a millionaire"

Power VS Wealth
"I am the government of your country"

Community vs the value and rights of the individual
"Poverty blights whole cities; spreads horrible pestilences; strikes dead the very souls of all who come within sight, sound or smell of it" -- Undershaft

Shaw's preface

Read and annotate (in a shared google doc please)

here

help

Major Barbara Essay 1

Answer one of the following in essay form. 1000 -1500 words please.

Make sure to use quotes (short ones) cited from the text, with healthy explanations.

• Discuss how Cusins is the third protagonist of the play. How does he reconcile the rationale businessman that is Undershaft with the strong spiritual beliefs that are Major Barbara?

• Shaw considered this and his other plays to be arguments about society. Major Barbara is an argument about poverty. Describe how the argument works through the narrative of the play. (spoiler alert, he does not provide a firm conclusion.)

• Compare the scene at the Salvation Army in Act 2 with the scene in Act 3 at Perivale St. Andrews. What do these two worlds seek? Which is more successful and why?

• Track Major Barbara's beliefs and understandings through the play. 

Eureka

eureka

climate change denial

Choose one of the myths or misleading arguments from one of these two sources.

Royal Society

FOE

Write a paper (it can be a letter to the editor of a paper if you like) where you have chosen one and using all of your best logical fallacies and propaganda tools, you argue for it.

Yes, that's right. You will argue against Climate Change, knowing that it exists.

Have fun with this. Use statistics and anecdotal evidence liberally.

Track what you use, so you can explain it in a reflection.

Language of Persuasion

another excellent source.


MLP

Counter ads

Have a look.

here

use this?

Friday work

continue to work on your speech papers.

If you have finished, work with another student, editing each other's.

Write the paper on the Volkswagen advertisement.

All due next Wednesday.